The leading authority on color, Pantone, has release its 2014 Pantone Color of the year – Radiant Orchid – a hot pink infused shade of purple (aka pinkish purple!)
Top2ToeStyliesta has been looking forward for this announcement by Pantone and finally it was revealed 2 weeks ago, replacing the 2013 Emerald Green colour.
Officially known as Radiant Orchid, the tropical shade is a colour-wheel contrast to green, said Leatrice Eiseman, executive director of the Pantone Color Institute, but it’s not the red that would have been a more obvious choice. “It’s a little different, it’s a little off the beaten path, and it’s not a primary colour,” she explains. “It’s an invitation to innovation. The purple family offers (an) opportunity to do creative things. Imbued with a harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and its rosy undertones emanate great joy, love and health”
And, she said, that’s what pop culture wants right now. “People associate purple with creativity and originality — and those are very valued today. We see words like that being used to describe technologies and products that are seen as innovative and with an approach you haven’t tried before.”
Pantone sets colour standards for commercial use by design industries.
Eiseman expects people will take to it quickly because it’s a flattering colour for many skin tones and complementary neutral colours, but it will also look like something people haven’t seen in a while. That should work in an economy that’s uncertain — not totally up, not fully down. “This is an opportunity to look at what you’ve already got in your closet and add to it. It will feel like the right amount of change.”
The runways and red carpet have already had a few orchid moments, and Eiseman notes it’s a colour that first lady Michelle Obama often wears. Even menswear has seen hints of it, with Salvatore Ferragamo and Ermengildo Zegna incorporating it into ties and trims.
Pantone’s pick for colour of the year will, in theory, have a strong presence in fashion, beauty, home design and consumer products.
“It’s very relevant for spring, but I think even going into next fall it can be very pretty,” said Colleen Sherin, senior fashion director of upscale department store Saks Fifth Avenue. “In ready-to-wear, it mixes with other tones like chocolate browns, and burgundy or Bordeaux makes for a deeper, richer tonal story.”
Sherin has invested the retailer’s resources in orchid, and an orchid-colored Gucci handbag has already been photographed for a Saks ad. It will translate just as well into lip colour and eye shadow, and in home furnishings, she said. “I would love it in velvet. It would look so luxurious.”
Purple Colour in Business?
Purple is a color that works well with gold, taupe, turquoise, jade green, deep red, magenta and yellow. Combined with orange it creates a unique contemporary look.
Positive Color Meanings in Business:
- unusual and individual, creative and inventive
- psychic and intuitive
- humanitarian, selfless and unlimited
- mystery, fantasy and the future
Negative Color Meanings in Business:
- cynical and aloof, pompous and arrogant
- fraudulent and corrupt
- delusions of grandeur and the social climber
The Colour Represents:
Inspiration: Original and sound ideas are created with violet – use it when looking for inspiration during brainstorming sessions.
Imagination: Inspires creativity with intellect – it is also stimulating to dream activity.
Individuality: Unconventional, individual and original. It hates to copy anyone else and likes to do its own thing.
Effects of the Colour :
Empathy: Compassion, kindness and a love of humanity are positive qualities .
Controlled emotion: Passionate, like red, but inclined to display it in private only.
Respectable & distinguished: The darker shades of violet particularly are linked to the origins of purple where it was only available to royalty and the wealthy.
Impractical: Can be impractical, with its head in the clouds rather than having its feet on the ground. It tends to see life as it imagines it, rather than how it is.
Immature: Can be immature, encouraging fantasy and an idealism that is often difficult to achieve in real life.
Dignity: Exudes a quiet modest form of dignity which is often appealing to others.
Cynical: This is a negative side of Purple
Have you decided if Radiant Orchid is your colour for 2014?
Article credits to Samantha Critchell of The Province.com